As the Art Director for Forever 21 and Urban Behaviour at YM Inc., Joanna oversees the creative execution of seasonal campaigns, retail signage, and digital marketing. She excels at aligning a brand’s visual narrative with daily business goals across web, email, and in-store environments.
She brings a high-end editorial lens to her work, refined during her tenure at Sharp and S/ Magazines. There, she directed international productions and specialized in the art direction of celebrity, high fashion, automotive and timepiece photography. Her portfolio includes custom brand work for Acura, Grey Goose, and Kia, alongside extensive experience at A Plus Creative managing the social media presence and photo campaigns for Shoppers Drug Mart and The Bay.